Sports Marketing

OS Sports Marketing teams incorporate sports marketing experts within our clients’ teams, synchronizing custom sports sponsorship and media strategies to increase efficiencies, results, and learnings. We connect brands to fandom with a data-driven approach that is grounded in business objectives and audience realities, brought to life in authentic sports platforms.



Sports Media Planning

Using proprietary tools and data analytics, we create sports media plans that are grounded in client business goals and enhance wider marketing activity.


Athlete & Influencer Strategy

OS Talent Solutions, powered by Julius, employs real-time data and category expertise to source athletes, influencers and talent that authentically connects brands with their audiences.


Creative & Custom Content

OS Strategy teams have deep relationships with the top content creators throughout the world of sports to connect brand messaging to fan consumption.


Digital & Social Partnerships

We extend our strategies activations across all channels, including digital and social extensions in partnerships and pushing the boundaries to connect with the next generation of fans.


Esports & Gaming Strategy

Powered by OS, Zero Code is Omnicom Media Group’s rapidly growing Gaming & esports practice, creating dedicated strategies, partnerships and activations to connect with gamers and esports fans.


Tentpole Event Strategy & Partnerships

We capture the massive opportunities to drive awareness and scale by placing our partners into the middle of sports’ biggest moments.

We Capture Every Opportunity

Let us find them for you.

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