OS Sports Research & Analytics is the underpinning of all strategic decisions and provides advanced measurement solutions to better understand fan consumption and measure the impact of sports sponsorships. Our proprietary model, backed by Omnicom Media Group’s advanced data capabilities, delivers actionable insights on fandom and culture that form the backbone of great sports platforms.
Services
Sports Research & Analytics
Capabilities
01
Audience Fandom Insights
We leverage 3rd party and proprietary data to define platform, league, market, team, and athlete audience profiles, identify fan access points, and measure consumption across the sports media landscape.
02
Sponsorship Measurement
Combining cross platform brand exposure data with intimate marketplace intel, our proprietary sponsorship measurement model provides realistic and transparent asset evaluation across upper and lower funnel metrics to inform strategic optimization.
03
Custom Brand Research
We analyze custom brand segments, explore brand affinity metrics, investigate brand-specific competitive sets across the sports media landscape, and more
04
Proprietary Tools & Analytics
Proprietary, interactive dashboards allow clients to access and visualize customized datasets to evaluate prior marketing strategy, track current campaigns, and inform future decision making.
05
MMM and Attribution Modeling
Our proprietary models correlate business results with specific sports media and sponsorship investments to drive business goals and track efficiencies.
06
SportsPulse Trend Reports
Our flagship seasonal recaps keep clients up to date on comprehensive cross-platform viewership metrics, competitive trends, social engagement, stadium attendance, media entry points, league rights holders and more.
