Mountain Dew
Dew NBA 3X All-Star Edition in New Orleans featured amateurs, pros, and celebs.
AT&T
Our work with AT&T spans its sponsorship portfolio including the College Football Playoff.
Apple
Apple brought technology to MLB dugouts with advanced statistics, scouting, and more.
Pepsi
The Pepsi Zero Sugar Super Bowl LI Halftime Show featured drone technology by Intel.

Optimum Sports is the sports marketing agency of Omnicom Media Group.

We develop strategic platforms for our clients and create solutions that meet the challenges of our constantly evolving world. From naming rights to investment, strategy to analytics, we handle all aspects of sports marketing for our clients.
Apple is revolutionizing the sports world with its technology and we are helping to integrate Apple into the sports and games we know and love.
We work with AT&T to manage its vast sports portfolio that includes college sports, golf, the X Games, and soccer.
Callaway is a leader in the golf industry and we work to enhance their business with content development, broadcast integration, and prominent features.
We work with Dick's Sporting Goods to tell the stories behind the sports you love - whether it's athletes fighting to get to the Olympic Games or high school athletes playing the ancient sport of their people - these narratives touch all of us.
Gatorade is a long-standing partner and our work includes content development, innovative partnerships, work with new technology and platforms, and adherence to sports marketing that drives Gatorade's principles to give athletes what they need to improve performance and recovery.
We work with the Illinois Lottery to develop platforms with Chicago's professional teams including the Chicago Cubs, Chicago Bulls, and Chicago Blackhawks. These partnerships feature custom content and distribution that showcase lucky fans who win dream experiences from Illinois Lottery.
Intel's technology is helping to revolutionize how athletes and fans experience sports. Whether it is a 360-degree replay in the Super Bowl or live stats transmitted directly from a snowboarder's board during the X Games, Intel is pushing sports further and we are helping them tell their story.
Machine Zone's games, including Game of War and Mobile Strike, are featured within NFL, NBA, and WWE.
McDonald's is a prominent sponsor of the Olympics, World Cup, and NFL and we work with the brand to build a global sports strategy that supports brand and product initiatives.
The Mountain Dew brand leads PepsiCo's NBA strategy and is featured throughout the season, especially around marquee events. We work with the brand to develop custom platforms like NBA Dew 3X All-Star Edition that was featured on-air during All-Star Weekend.
While the Super Bowl is the NFL's biggest game, Pepsi often steals the show with the Super Bowl Halftime Show. We work with them to build anticipation for the biggest concert of the year and incorporate the brand into the fabric of the football season.
SAP provides technology for its partners and we help to develop content that tells the stories behind the stats. These are featured in broadcast and through official league and partner social media handles.
Zales has partnered with the Basketball Hall of Fame to produce custom rings for the new inductees and we have worked to develop content and a distribution strategy to tell the story behind each of these custom pieces.
View our work

We come from diverse interests, backgrounds, and experiences but are united by our passion for sports.

We are energized by our work and committed to excellence and innovation in our industry. Our people are a big part of that mission and each individual helps shape our company as a whole.
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For more information on Optimum Sports’ full range of services, careers, or if you would like to get in touch, please contact us via the email form below.

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