Founded in 2003, Optimum Sports has decades of experience in creating brand platforms grounded in the unique American sports fan experience. As devoted fans and athletes ourselves, we know how to authentically get our partners in the game; and with the backing of Omnicom Media Group, we set the standard for consumer-centric sports marketing.
We take a fully integrated approach to sports marketing by injecting specialists into clients’ media practices, connecting sponsorship to the wider media and marketing platform. As part of the first holding company to build a dedicated yet integrated sports marketing practice, innovation is in our DNA. That innovation extends into how we think, build, negotiate, activate, measure, and interact with our clients.