About Us

We amplify brand partnerships through the power of sports.

We’re Optimum Sports.

Founded in 2003, Optimum Sports has decades of experience in creating brand platforms grounded in the unique American sports fan experience. As devoted fans and athletes ourselves, we know how to authentically get our partners in the game; and with the backing of Omnicom Media, we set the standard for consumer-centric sports marketing.

We take a fully integrated approach to sports marketing by injecting specialists into clients’ media practices, connecting sponsorship to the wider media and marketing platform. As part of the first holding company to build a dedicated yet integrated sports marketing practice, innovation is in our DNA. That innovation extends into how we think, build, negotiate, activate, measure, and interact with our clients.

Leadership

President

Jeremy Carey

An industry veteran and dynamic leader, Jeremy is the Chief Investment Officer at Optimum Sports. He directs strategic investment and negotiation for OS’s portfolio of blue-chip sports marketing clients. Jeremy and his team of award-winning talent oversee the most value-driven portfolio of investments across the marketplace.

After beginning his career at Omnicom Media Group in 2000, Jeremy joined OS in 2005, where he has developed some of the deepest relationships in the industry. With 20+ years driving brand partnership and investment initiatives across all major sports properties, Jeremy brings a rich blend of purpose- driven creativity, innate curiosity and diversity to his role. A Sports Business Journal “Forty Under 40” honoree, Jeremy regularly provides expert insight to leading publications including Ad Age, Adweek, The Sports Business Journal, the New York Times, WSJ and CNBC. He is a graduate of UNC Chapel Hill where he was the captain of the 1999 lacrosse team, and in his spare time he still enjoys playing and watching sports, music & arts, and spending time with his family at the beach.

Managing Director

Jared Merrell

Jared leads Sports Marketing and Media Strategy for a number of major Optimum Sports clients. He has extensive experience working with CPG, retail, travel, automotive and technology brands with expertise spanning sponsorship negotiation and activation, marketing and media strategy, and cross-platform media integration.

Over 15+ years at OS, Jared has worked extensively with brands, sports properties and media companies to develop best in class partnerships and activation, bringing brands together with media partners and properties to change the way that sports are covered, consumed and played. Jared is a Sports Business Journal “Forty Under 40” recipient (2020) and has been acknowledged for numerous client and industry awards including Cannes Lions, Festival of Media, Adweek, Clio Sports, Hashtag Sports and Cynopsis Sports awards. Jared earned his B.S. from Clemson University and his M.S. in Sports Business at NYU. He lives in Long Island with his wife, Erin, and his two children, Taylor and Camden.

SVP, Managing Director

Matt Greenberg

Matt joined Optimum Sports in 2011, quickly becoming an integral part of the media investment team. Over the years, Matt has led investment initiatives with media rights owners spanning all major professional and collegiate leagues and tentpole events including the Super Bowl, Olympics, World Cup, College Football Playoff and NCAA March Madness. Through media partnerships, Matt’s contributions have been felt across the entire OMG client roster, contributing to award winning work recognized by Cannes Lions, Sports Business Journal, Cynopsis Sports and more.

Matt has been a valuable component in the growth of the Optimum Sports media investment team both in size, reputation, and proliferation of media partners. A lifelong New Yorker, Matt is a passionate supporter of (certain) New York sports teams as well as Liverpool and the University of Michigan. Matt lives in Westchester with his wife, Sarie, and baby daughter, Talia.

Managing Director, Chicago

Amy Adelbush

Since joining Optimum Sports in 2016, Amy has spearheaded a wide range of accounts with efforts across professional and collegiate sports. She now captains two of the biggest brands in sports marketing – a major insurance company and a leading sports performance brand – and is widely recognized as the leading expert for strategic thinking across the agency. Amy specializes in creating sports marketing platforms that connect to and strengthen brand strategy. She has helped some of OS’s longest-standing clients rise out cluttered competitive categories to become ubiquitous within sports.

Amy was recently recognized as a 2022 Cynopsis Top Women in Media honoree – a testament to her longstanding impact within OS and the industry at large. A graduate of Marquette University, Amy loves to travel, attend her nieces' golf matches and is a hardcore fan of all Wisconsin sports.

Senior Director, LA

Dan Young

A seasoned business leader with deep expertise across media and sports, Dan is a Senior Director leading our Los Angeles office and overseeing sports marketing strategy for West Coast accounts that include major players in the world of sports. Dan has been integral to growing fundamental sports partnerships for one of the world’s major hardware technology companies, evolving the way that sports are played and consumed for professional and amateur athletes alike. He has deep category expertise in financial services, technology, retail and sporting goods and apparel.

In his free time, Dan enjoys spending his time at the beach, on the golf course, and supporting his girls with their various sporting endeavors, from softball to soccer to volleyball.

We Capture Every Opportunity

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